Social Business by Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming every business environment. Offering both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy as well as maximize its impact. Designed to be a highly…mehr
Social Business by Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming every business environment. Offering both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy as well as maximize its impact. Designed to be a highly accessible resource, Social Business by Design offers the shortest route to creating a dynamic social business organization. Hinchcliffe and Kim clearly explain the mechanisms, applications, and advantages of a strategic array of social media areas, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more. With original research from the Dachis Group, as well as case studies from SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, Hinchcliffe and Kim show how they help Fortune 500 clients plan, build, and activate effective social business solutions. From the early successes and missteps of social media pioneers to the latest groundbreaking experiments, they show clearly the evolution of social business and the future it holds for organizations of all sizes. With actionable, high-impact techniques that have proven to save time and invigorate the bottom line, Social Business by Design can transform your organization's strategy to ensure success and avoid disruption in a fast-moving world.
Dion Hinchcliffe is executive vice president of strategy at Dachis Group. He is an internationally recognized thought leader on enterprise social media, business agility, open business models, and information technology. He writes, speaks, researches, and consults on these topics for clients in the Fortune 500 and public sector. Peter Kim is chief strategy officer of Dachis Group. He is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse. Dachis Group is a consulting firm that helps large enterprises implement social business design to formulate business strategies; plans, builds, and activates social solutions for customer, workforce, and enterprise engagement; and provides data aggregation and analysis. www.dachisgroup.com
Inhaltsangabe
Foreword vii
by Jeff Dachis
Introduction 1
PART ONE Adapting Organizations to the Twenty-First Century5
1 Social Media: Drivers of Global Business Opportunity 7
2 Social Media: A Way of Life, a Way of Business 17
3 Who's Winning in Social Business and Why 25
4 The Global Business Transition to Social Media 45
5 How Business Will Make the Transition 53
PART TWO The Techniques of Social Business 63
6 Social Media Marketing 65
7 Social Product Development 87
8 Crowdsourcing: Community-Powered Workforces 93
9 Social Customer Relationship Management and CustomerCommunities: Social Customer Care 99
10 Social Business Ecosystems: Engaging with Business Partners107
11 Workforce Engagement: Creating a Connected Company UsingSocial Business 127
12 Social Business Supporting Capabilities 143
PART THREE Social Business Design and Strategy 157
13 Identifying Priorities and Planning 159
14 Building Blocks: The Elements of Social Business 169
15 Business Cases, Pilots, Return on Investment, and Value:Tying Them Together 185
16 Building a Social Business Strategy: The Outputs 191
