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Its interesting to see whether Women Magazines constructs 'femininity' any differenly from the other genres.This book may answer your question! Consider the following leads in the book: Gender construction in advertisements :basic analysis and layers of meaning in advertisements.Why naked pictures of women and not men in advertisements? Female objectification and Gender construction :sex ,literal and anonymous objects. Gender construction in financial pages. Do we have female 'merchants? :Expert quotes and pictures. Gender construction in a beauty feature -construction of identities. Gender construction,pronouns and interaction. A Semiotic analysis of the magazine cover models :Do women exhibit different posture from men? The concept of denotation and connotation in Gender construction.