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Understanding the entrepreneurship in traditional way to make profit or financial gain is one conspicuous perspective but going beyond is attempted through this book. If we understood the entrepreneurship¿s principles then can it be applied for social development..?. An answer to this question is proposed through this book. Innovation is a key to success for any kind of entrepreneurial venture, how this is to be develop, nurture, enhance and sustained in non profiteering venture is explained hereunder. The application of the theoretical concepts in reality and setting benchmark and guidelines to other social ventures with the real life cases is illustrated lucidly. The concise content of this book provides the readers with a precise understanding of the subject. It is a seasoned text for all researchers, academicians, students, scientists or anyone else who are interested in acquiring a better knowledge of social entrepreneurship business. Contents of this book are incorporate in entrepreneurship courses of various Asian, European and Australian universities.