Margaret Brindle, Ron Layton

Social Entrepreneurship for Development

A business model

• Gebundenes Buch

Produktbeschreibung

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 306
• Erscheinungstermin: 2. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 596g
• ISBN-13: 9781138181779
• ISBN-10: 1138181773
• Artikelnr.: 49290135

Autorenporträt

Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University. Ron Layton is founder and CEO of Light Years IP. He has 40 years' experience working in intellectual property and international development.

Inhaltsangabe

Foreword Lord Paul Boateng
Introduction: The Power to Change: Mastering a Method
1. The Power of Scale and Positioning
2. Changing the Power: Begin with the End in Mind
3. The Power of the Method: A Six-Step Method for Intellectual Property
Business Positioning
4. The Power of Distinctive Products and the Ugandan Vanilla Case Study
5. The Power of Intellectual Property Tools
6. The Power of Support, Advocacy, Education and Enforcement
7. The Power of the Brand: The Maasai Intellectual Property Case Study
Intangible Value and Wealth Generation
8. The Power of Women's Owned IP Businesses: WONS of Uganda and South
Sudan
9. The Power of the Historical Record: Intellectual Property Business is
Not New!
10. The Power of International Development: Historical Trends and
Challenges