Margaret Brindle

Gebundenes Buch

Social Entrepreneurship for Development

A Business Model

Beschreibung

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.

Autor

Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 272
• Erscheinungstermin: 31. Oktober 2024
• Englisch
• Abmessung: 250mm x 175mm x 19mm
• Gewicht: 654g
• ISBN-13: 9781032650777
• ISBN-10: 103265077X
• Artikelnr.: 70600805

Rezensionen

"A concise, well written book that addresses the gap that has arisen between developed and developing countries in benefiting from branding and IP ownership. It is both timely and much needed. The real-life examples of how IP positioning can be successfully applied will greatly facilitate widespread adoption by social entrepreneurs and provide a really practical tool kit to improve outcomes for social entrepreneurship programmes."

Malcolm Moss, Founding Partner, Beringea, UK



"This insightful and timely book provides a practical guide to both policymakers and entrepreneurs with an African focus on how African producers can better capture the value their labor creates. The authors present a convincing argument, using examples and language readily understandable to the lay reader. Their book reflects a lifetime of work, delivering quantifiable improvements to the livelihoods of diverse groups of people in Africa. It deserves the widest possible readership."

Lord Paul Boateng, British Labour Party, UK