Margaret Brindle

Social Entrepreneurship for Development

A Business Model

• Gebundenes Buch

Produktbeschreibung

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.

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Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 260
• Erscheinungstermin: 31. Oktober 2024
• Englisch
• Abmessung: 244mm x 170mm x 16mm
• Gewicht: 635g
• ISBN-13: 9781032650777
• ISBN-10: 103265077X
• Artikelnr.: 70600805

Autorenporträt

Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.

Inhaltsangabe

Foreword Lord Paul Boateng
Introduction: The power of method
1. The power of positioning and scale
2. Changing the power: Begin with the end in mind
3. The power of the method: A six-step method for Intellectual Property
business positioning
4. The power of distinctive products and the Ugandan vanilla case study
5. The power of Intellectual Property tools to improve income
6. The power of education and enforcement
7. The power of the brand: The Maasai Intellectual Property case study
8. The power of women's owned IP businesses: WONS of Uganda and South Sudan
9. The power of the historical record
10. The power of social impact investment
11. The power of scale and connectedness