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The social entrepreneur must be able to identify a social problem, combine resources and take risks to solve it, raise funding, establish partnerships and create social value with the solution of the problem identified. These are skills that this book proposes to develop in its audience. The structure of this book follows the logic of developing a social idea. In chapter 1, the main concepts that define social entrepreneurship are presented, in chapter 2, the main concepts of innovation, their theories and practices are presented, in chapter 3, the model of development of social entrepreneurship is presented, describing its stages, in chapter 4, the main concepts of impact assessment are presented, starting by clarifying the definition of indicators, chapter 5 presents the theoretical social entrepreneurship financing instruments and the existing instruments in the Angolan market and chapter 6 presents the main social marketing concepts, with the stages of developing a marketing plan for a social enterprise.