Social Innovation of New Ventures
Broschiertes Buch

Social Innovation of New Ventures

Achieving Social Inclusion and Sustainability in Emerging Economies and Developing Countries

Herausgegeben: Ramirez-Pasillas, Marcela; Ratten, Vanessa; Lundberg, Hans
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This book provides insights into how new ventures in emerging economies and developing countries generate social innovation. It showcases new forms of business and how they are different from traditional business models. With increasing drive for innovation in emerging markets and lack of knowledge of how these markets work, this book enriches existing literature by looking at how such businesses in developing economies break new ground in a daunting, resource constrained environment. The book examines successful individual entrepreneurs, social relationships, product innovation, processes, sy...