Social Marketing and Public Health
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The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

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Produktbeschreibung
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Autorenporträt
Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communication. In addition to his visiting Professorship at Brighton University and Fellowship at Kings College, University of London, he teaches at six other universities on a regular basis. He is the author of four books and over 90 academic papers, guides, and training manuals, is a member of several national and international policy committees, and sits on the editorial board of four professional journals. Having worked in over 29 countries, Jeff has just completed the first professional technical guide to Social Marketing for the EU European Centre for Disease Control. He also leads the social marketing component of the European Ecom Programme, organises both the European Social Marketing Conference and World Social Marketing Conference, as well as an often working for the WHO in a consultant capacity.