This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.
This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.
Table of Contents Acknowledgments Chapter 1: Introduction: Definition of Genre Chapter 2: Investigating Institutional Social Media Sites as a Genre Chapter 3: Three Characteristics of Genre and Research Design Chapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education Chapter 5: Form of Facebook and Twitter Web Pages in Higher Education Chapter 6: Functionality of Facebook and Twitter: Higher Education Staff and Administration Chapter 7: Conclusion: Facebook and Twitter as Genres Appendix References About the Author
Table of Contents Acknowledgments Chapter 1: Introduction: Definition of Genre Chapter 2: Investigating Institutional Social Media Sites as a Genre Chapter 3: Three Characteristics of Genre and Research Design Chapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education Chapter 5: Form of Facebook and Twitter Web Pages in Higher Education Chapter 6: Functionality of Facebook and Twitter: Higher Education Staff and Administration Chapter 7: Conclusion: Facebook and Twitter as Genres Appendix References About the Author
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