Judy Motion, Robert L. Heath, Shirley Leitch

Social Media and Public Relations

Fake Friends and Powerful Publics

• Broschiertes Buch

Produktbeschreibung

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

Produktdetails

• Routledge New Directions in PR & Communication Research
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 224
• Erscheinungstermin: 28. März 2019
• Englisch
• Abmessung: 222mm x 141mm x 33mm
• Gewicht: 515g
• ISBN-13: 9780367278984
• ISBN-10: 0367278987
• Artikelnr.: 56533930

Autorenporträt

Judy Motion is Professor of Communication at the University of New South Wales, Australia. Robert L. Heath is Professor Emeritus at the University of Houston, USA. Shirley Leitch is Dean and Professor of Communication at the Australian National University, Australia.

Inhaltsangabe

1. Identify the Problems: Social media and public relations 2. "Don't Do
Anything Stupid": Social media affordances, policies and governance agendas
3. Create Yourself: Corporate identity for interconnected publics 4. Speak
the Truth: Transparency, power/knowledge and authenticity 5. Engage:
One-way, two-way, and every-way 6. Connecting with Creativity: Worlds,
identities, publics as content production and co-production 7. Activist
Power: Critical public engagement 8. Protect Yourself: Issues of privacy
and regulation 9. Know Your Risks: A collective orientation 10. Navigate
the Issues: Situating power/knowledge within public relations 11. Public
and Private Clashes and Collaborative Dialogue 12. Conclusion