Jeremy Harris Lipschultz (USA University of Nebraska at Omaha)

Social Media Communication

Concepts, Practices, Data, Law and Ethics

• Broschiertes Buch

Produktbeschreibung

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 416
• Erscheinungstermin: 18. Juli 2023
• Englisch
• Abmessung: 173mm x 253mm x 28mm
• Gewicht: 796g
• ISBN-13: 9781032246598
• ISBN-10: 1032246596
• Artikelnr.: 67681000

Autorenporträt

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics (2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).

Inhaltsangabe

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social
Theories 3. Social Media in Journalism 4. Social Media in Public Relations
5. Social Media in Advertising and Marketing 6. Social Media Metrics and
Analytics 7. New and Mobile Media Technologies, Innovation and Investment
8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11.
Best Practices in Social Media 12. Future of Social Media and Information
Literacy