Gebundenes Buch

Social Media Influencers in Strategic Communication

Beschreibung

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.

Autor

Nils S. Borchers is Research Associate at the Institute of Media Studies, Universität Tübingen, Germany. He is the speaker of the Advertising Communication Division in the German Communication Association DGPuK and former YECREA young scholars' representative in the Working Group Advertising Research in the European Communication Research and Education Association (ECREA).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 146
• Erscheinungstermin: 22. Dezember 2021
• Englisch
• Abmessung: 260mm x 183mm x 13mm
• Gewicht: 483g
• ISBN-13: 9781032019802
• ISBN-10: 1032019808
• Artikelnr.: 62570213