Share your brand message and connect with your customers There's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated…mehr
Share your brand message and connect with your customers There's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. * Get acquainted with the top social media platforms for business marketing * Learn how to create more compelling content--with or without the help of AI * Consider social commerce and influencer partnerships in your marketing mix * Use groups, communities, and private spaces to build trust and camaraderie This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Michelle Krasniak helps clients all over the world develop and execute successful content and social media marketing strategies. With over 20 years of experience as a content creator, she brings to the table a unique combination of creativity and business acumen. Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger and social media enthusiast who grew her writing blog into the number one online community for freelance writers before selling in 2010.
Inhaltsangabe
Introduction 1
Book 1: The Social Media Mix 5
Chapter 1: Making the Business Case for Social Media 7
Chapter 2: Tallying the Bottom Line 27
Chapter 3: Plotting Your Social Media Marketing Strategy 47
Chapter 4: Managing Your Cybersocial Campaign 69
Book 2: Cybersocial Tools 89
Chapter 1: Discovering Helpful Tech Tools 91
Chapter 2: Leveraging SEO for Improved Visibility 115
Chapter 3: Optimizing Social Media for Internal and External Searches 147
Chapter 4: Using Social Bookmarks, News, and Share Buttons 171