Miriam J Johnson, Helen A Simpson

Social Media Marketing for Book Publishers

• Gebundenes Buch

Produktbeschreibung

Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Produktdetails

• Verlag: Jenny Stanford Publishing
• Seitenzahl: 184
• Erscheinungstermin: 2. September 2022
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 463g
• ISBN-13: 9781032231563
• ISBN-10: 1032231564
• Artikelnr.: 64104774

Autorenporträt

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

Inhaltsangabe

Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index