Andrew Jenkins

Social Media Marketing for Business

Scaling an Integrated Social Media Strategy Across Your Organization

• Broschiertes Buch

Produktbeschreibung

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.

Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13828
• Seitenzahl: 248
• Erscheinungstermin: 3. März 2022
• Englisch
• Abmessung: 233mm x 156mm x 20mm
• Gewicht: 384g
• ISBN-13: 9781398603691
• ISBN-10: 1398603694
• Artikelnr.: 61964139

Autorenporträt

Andrew Jenkins

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: You're in charge of social media, now what?;
  • Chapter - 02: The who/what/where of your social media and content audit;
  • Chapter - 03: Social media governance and policy development;
  • Chapter - 04: Content! Content! Content!;
  • Chapter - 05: Training;
  • Chapter - 06: Analytics and ROI;
  • Chapter - 07: Employee advocacy and personal branding;
  • Chapter - 08: In-house or outsource;
  • Chapter - 09: Beware bright shiny syndrome;
  • Chapter - 10: Your social media operating model;
  • Chapter - 11: Giving up control;
  • Chapter - 12: Paid social media;
  • Chapter - 13: Hashtags;
  • Chapter - 14: Humanity;
  • Chapter - 15: Bringing it all together;

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Chapter
00: Introduction; Chapter
01: You're in charge of social media, now what?; Chapter
02: The who/what/where of your social media and content audit; Chapter
03: Social media governance and policy development; Chapter
04: Content! Content! Content!; Chapter
05: Training; Chapter
06: Analytics and ROI; Chapter
07: Employee advocacy and personal branding; Chapter
08: In
house or outsource; Chapter
09: Beware bright shiny syndrome; Chapter
10: Your social media operating model; Chapter
11: Giving up control; Chapter
12: Paid social media; Chapter
13: Hashtags; Chapter
14: Humanity; Chapter
15: Bringing it all together;

Rezensionen

"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" Jay Baer - founder of Convince & Convert and host of the Social Pros podcast