Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Andrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: You're in charge of social media, now what?; Chapter 02: The who/what/where of your social media and content audit; Chapter 03: Social media governance and policy development; Chapter 04: Content! Content! Content!; Chapter 05: Training; Chapter 06: Analytics and ROI; Chapter 07: Employee advocacy and personal branding; Chapter 08: In house or outsource; Chapter 09: Beware bright shiny syndrome; Chapter 10: Your social media operating model; Chapter 11: Giving up control; Chapter 12: Paid social media; Chapter 13: Hashtags; Chapter 14: Humanity; Chapter 15: Bringing it all together;
Chapter - 00: Introduction;
Chapter - 01: You're in charge of social media, now what?;
Chapter - 02: The who/what/where of your social media and content audit;
Chapter - 03: Social media governance and policy development;
Chapter - 04: Content! Content! Content!;
Chapter - 05: Training;
Chapter - 06: Analytics and ROI;
Chapter - 07: Employee advocacy and personal branding;
Chapter 00: Introduction; Chapter 01: You're in charge of social media, now what?; Chapter 02: The who/what/where of your social media and content audit; Chapter 03: Social media governance and policy development; Chapter 04: Content! Content! Content!; Chapter 05: Training; Chapter 06: Analytics and ROI; Chapter 07: Employee advocacy and personal branding; Chapter 08: In house or outsource; Chapter 09: Beware bright shiny syndrome; Chapter 10: Your social media operating model; Chapter 11: Giving up control; Chapter 12: Paid social media; Chapter 13: Hashtags; Chapter 14: Humanity; Chapter 15: Bringing it all together;
Chapter - 00: Introduction;
Chapter - 01: You're in charge of social media, now what?;
Chapter - 02: The who/what/where of your social media and content audit;
Chapter - 03: Social media governance and policy development;
Chapter - 04: Content! Content! Content!;
Chapter - 05: Training;
Chapter - 06: Analytics and ROI;
Chapter - 07: Employee advocacy and personal branding;
Chapter - 08: In-house or outsource;
Chapter - 09: Beware bright shiny syndrome;
Chapter - 10: Your social media operating model;
Chapter - 11: Giving up control;
Chapter - 12: Paid social media;
Chapter - 13: Hashtags;
Chapter - 14: Humanity;
Chapter - 15: Bringing it all together;
Rezensionen
"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" Jay Baer - founder of Convince & Convert and host of the Social Pros podcast
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