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Desert tourism is a topic known to few but experienced by many. Most companies that operate in the realm of this type of tourism do little to no advertising when it comes to Social Media. The new age, pushes the threshold of having a rich content online with a sense of connecting with the audience on all its social media platforms. This study does deep analysis on some of these companies' techniques of social media marketing and its effectiveness combined with offerings, variety and type of content produced. Are these companies doing enough to grow this niche market? Are they using all the new tools available? Let's find out.