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Seminar paper from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, University of Northampton, course: Business and entrepreneurship, language: English, abstract: To formulate an effective social media marketing plan for AZIO Corporation, the marketing audit of a firm is primarily conducted by internal as well as external analysis of an organisation. For internal analysis, SWOT framework is used because it provides a comprehensive outlook on internal capabilities of a particular organisation. For external analysis, Porter 5 Forces model has been employed. The report is based on a social media marketing plan of AZIO Corporation, which is one of the renowned American-based manufacturers of PC accessories such as keyboard and mouse. The primary focus of this report is on increasing customer engagement and outcome of a proposed social media marketing plan. The report conducts a marketing audit of AZIO for internal and external analysis of the organisation before framing objectives of a marketing plan. The SWOT framework and Porters five forces were used for internal and external analysis of the brand. The first objective of a social media marketing plan is to increase awareness of young customers on unique or innovative features in products of AZIO by employing relevant social media marketing strategy. The second objective of a marketing plan to enhance customer engagement in various social media platforms by employing social media marketing strategy that offers a quick solution to customer queries and collects their feedback on product innovation expected by them. The report concludes that customer engagement and advertisement would be a major focus of AZIO to enhance customer engagement and drive sales through social media platforms.
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