If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Autorenporträt
Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett-Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal-Mart, Dial, the PGA Tour, Chili's, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.
Inhaltsangabe
Foreword.
Introduction.
Part I The Foundation of Social Media.
Chapter 1 Backlash.
Chapter 2 The Marketer's Dilemma.
Capter 3 What Is Social Media?
Part II Month 1: Prepare for Social Marketing.
Chapter 4 Week 1: Web 2.0: The Social Web.
Chapter 5 Week 2: The Social Feedback Cycle.
Chapter 6 Week 3: Touchpoint Analysis.
Chapter 7 Week 4: Influence and Measurement.
Part III Month 2: Social Media Channels.
Chapter 8 Week 1: Build a Social Media Campaign.
Chapter 9 Week 2: Social Platforms.
Chapter 10 Week 3: Social Content: Multimedia.
Chapter 11 Week 4: Social Content: Reviews, Ratings, and Recommendations.
Chapter 12 Week 5: Social Interactions.
Part IV Month 3: Complete Your Plan.
Chapter 13 Week 1: Objectives, Metrics, and ROI.
Chapter 14 Week 2: Present Your Social Media Plan.
