Melissa Barker, Donald I. Barker, Nicholas Bormann

Social Media Marketing

A Strategic Approach, International Edition
By Barker, Melissa; Barker, Donald I.; Bormann, Nicholas et al.

• Broschiertes Buch

Produktbeschreibung

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Produktdetails

• Verlag: Cengage Learning EMEA / South Western College
• Seitenzahl: 400
• Erscheinungstermin: 18. Juni 2012
• Englisch
• Abmessung: 246mm x 189mm x 20mm
• Gewicht: 800g
• ISBN-13: 9781133589273
• ISBN-10: 1133589278
• Artikelnr.: 35910659

Inhaltsangabe

1. Why Social Media?
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media.
5. Publishing Blogs.
6. Publishing Podcasts & Webinars.
7. Publishing Articles, White Papers and E-Books.
8. Sharing Videos.
9. Sharing Photos and Images.
10. Social Networks.
11. Microblogging.
12. Discussion Boards, Social News Sites, and Q&A Sites.
13. Mobile Computing & Location Marketing.14. Social Media Monitoring Tools.
15. Social Media Marketing Plan.
Appendix: Sample Social Media Marketing Plan.