Jeremy Harris Lipschultz

Social Media Measurement and Management

Entrepreneurial Digital Analytics

• Gebundenes Buch

Produktbeschreibung

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

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Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 308
• Erscheinungstermin: 1. August 2024
• Englisch
• Abmessung: 254mm x 178mm x 19mm
• Gewicht: 789g
• ISBN-13: 9781032252100
• ISBN-10: 1032252103
• Artikelnr.: 70149299

Autorenporträt

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet, and social media communication. These include Free Expression in the Age of the Internet (2000), Social Media Law and Ethics (2021), Social Media and Political Communication (2022), and Social Media Communication: Concepts, Practices, Data, Law and Ethics, Fourth Edition (2024).

Inhaltsangabe

Unit One: Foundations of Social Media Measurement and Management 1. Social
Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social
Network Sites (SNS) Measurement and Management Unit Two: Social Media
Metrics and Management Tools 5. Academic Social Media Research Unit Three:
Best Practices in Social Media Measurement 6. Integration of PR,
Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8.
Customer Relationships and Content Unit Four: Employee Engagement 10. The
Future of Social Media Measurement and Management Appendix A: Social Media
Planning Template Options Appendix B: Social Media Marketing Evaluation

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Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Template Options Appendix B: Social Media Marketing Evaluation

Rezensionen

"Social Media Measurement and Management is a helpful resource for mastering social media's analytical and strategic facets. This textbook expertly merges theoretical foundations with practical applications, making it a valuable asset for both students and professionals. It navigates the ever-changing digital terrain, presenting innovative approaches for successful online engagement. It is essential reading for those aspiring to thrive in digital communications." - Karen Sutherland, Senior Lecturer, University of the Sunshine Coast, Australia