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You Don't Have to Be on Twitter! You shouldn't be on any social media site without a clear direction or purpose. This book will help you: ¿ Decide which social media sites you need to pay attention to and the sites you can ignore. ¿ Avoid Website mistakes almost every business makes. ¿ Strengthen your reputation on Google and other 3rd party sites. ¿ Stay connected with prospects until they become customers. ¿ Generate real business results from Facebook. ¿ Learn powerful LinkedIn strategies to turn cold calls into warm leads. It will serve as a roadmap for you and your team on how to increase leads, strengthen credibility, build long-term relationships, and win referral business.