Andy Headworth

Social Media Recruitment

How to Successfully Integrate Social Media Into Recruitment Strategy

• Broschiertes Buch

Produktbeschreibung

As the recruiting landscape changes, different methods are needed to attract talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the knowledge and understanding to create a social media recruiting strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it.

In a series of easy-to-follow chapters and manageable steps, Social Media Recruitment covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruiting and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, Social Media Recruitment focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5394
• Seitenzahl: 224
• Erscheinungstermin: 1. Mai 2015
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 350g
• ISBN-13: 9780749473709
• ISBN-10: 0749473703
• Artikelnr.: 41568127

Autorenporträt

Andy Headworth is the founder of Sirona Consulting, a social media recruiting consulting company that helps companies understand and integrate social media into their recruiting strategy and processes. He is an experienced recruiting professional and has been a keynote speaker at many recruiting and social recruiting events globally and presents webinars for international companies. He was recently named one of the "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post, and he is also the author of the popular Sirona Says blog where he discusses everything in recruiting.

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: The fast-changing recruitment landscape;
  • Chapter - 02: Recruitment using social media;
  • Chapter - 03: Selecting your social networks;
  • Chapter - 04: Social media tools;
  • Chapter - 05: Social media recruitment strategy;
  • Chapter - 06: Candidate sourcing with social media;
  • Chapter - 07: Building your employer brand;
  • Chapter - 08: Social media big data;
  • Chapter - 09: Establishing ROI;
  • Chapter - 10: Social media guidelines;
  • Chapter - 11: Building a business case for social media recruitment;
  • Chapter - 12: Future recruitment

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About the author
Acknowledgements
Introduction
01 The fast-changing recruitment landscape
The growing mismatch between the skills companies need and the talent
available
The shortfall of digital talent
The changing demographics of multigenerational workforces
Recruitment talent within organizations
Knowledge gaps
Fast-changing candidate expectations
The extinction of the desktop PC - mobile and tablet
Social media recruiting - speed, transparency everywhere
Data-based recruiting
Summary
Notes
02 Recruitment using social media
What can you use social media for within recruitment?
Recruiting using pictures that appeal to a specific global audience
Twitter is a powerful tool when mixed with a television programme
Reaching for the sky with LinkedIn Recruiter
Show me, not 'tell' recruiting, is the new black
Messaging is still social and still simple
Image-focused social networks - perfect for telling a story
Recruiting using self-deleting social messages
Summary
Notes
03 Selecting your social networks
Which social media platforms could you use?
Mainstream social networks
Summary
Notes
04 Social media tools
Monitoring your brand
Social media management - dashboards
Social media productivity tools
Content creation tools
Collaboration tools
Hashtag tools
Summary
Notes
05 Social media recruitment strategy
Understanding the big picture
Technology is both a help and a hindrance
Getting started with your social media recruiting strategy
Social media recruiting strategy framework
Summary
Notes
06 Candidate sourcing with social media
What is sourcing?
So what is the difference between sourcing and recruiting?
Sourcing people on LinkedIn
How to source people on Twitter
How to source people on Facebook
Using Google+ to find people
How to use X-ray search for candidates
Sourcing using video
Using images to source people
Sourcing senior candidates
International sourcing
If Boolean searching is just too much for you
Summary
Notes
07 Building your employer brand
How to further enhance the employer brand
How can you enhance your employer brand by using recruitment content
marketing and social media?
How to get started with recruitment content marketing
Summary
Notes
08 Social media big data
LinkedIn data visualization
How to use CV data to recruit based on a culture fit
People search aggregators are changing the face of recruitment
Big data, recruitment metrics and decision making
Summary
Notes
09 Establishing ROI
Getting started: objectives, targets and tactics
Different understanding of ROI within your structure
Measuring reach, exposure and influence
Paid social media and ROI
Summary
Note
10 Social media guidelines
What should a social media policy cover?
How to get started on your first social media policy guideline
Adverse response management on social media
Summary
Notes
11 Building a business case for social media recruitment
Getting started with your business case
How to construct your business case
Summary
Note
12 Future recruitment
A lesson in future candidate communication from a Roman emperor
Candidate attraction goes mobile
Predictive, automated and algorithmic talent sourcing
Interviewing via video, mobile and tablet
Recruiting using augmented reality and smartphones
Recruitment in the future still requires good recruiters
Summary
Notes
Index

Rezensionen

"This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way." Heather Travis, Director, Asia Pacific - Armstrong Craven, and Chairman, Executive Research Association (ERA)