In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and…mehr
In order to attract the right people into your organization despite a global shortfall of talented candidates, new methods are now needed to reach future talent. Social media needs to become a vital part of any recruitment strategy. Social Media Recruitment combines practical guidance with case studies and insights from industry thought leaders to provide a full understanding of what social media means for HR and recruitment and how to successfully integrate and use it. It covers the essentials from the beginning to the end of the process, including employer branding, interviewing and onboarding, and how to assess the ROI of the social media recruitment strategy. Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives.
Andy Headworth is the founder of Sirona Consulting, a social media recruiting consulting company that helps companies understand and integrate social media into their recruiting strategy and processes. He is an experienced recruiting professional and has been a keynote speaker at many recruiting and social recruiting events globally and presents webinars for international companies. He was recently named one of the "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post, and he is also the author of the popular Sirona Says blog where he discusses everything in recruiting.
Inhaltsangabe
About the author Acknowledgements Introduction 01 The fast-changing recruitment landscape The growing mismatch between the skills companies need and the talent available The shortfall of digital talent The changing demographics of multigenerational workforces Recruitment talent within organizations Knowledge gaps Fast-changing candidate expectations The extinction of the desktop PC - mobile and tablet Social media recruiting - speed, transparency everywhere Data-based recruiting Summary Notes 02 Recruitment using social media What can you use social media for within recruitment? Recruiting using pictures that appeal to a specific global audience Twitter is a powerful tool when mixed with a television programme Reaching for the sky with LinkedIn Recruiter Show me, not 'tell' recruiting, is the new black Messaging is still social and still simple Image-focused social networks - perfect for telling a story Recruiting using self-deleting social messages Summary Notes 03 Selecting your social networks Which social media platforms could you use? Mainstream social networks Summary Notes 04 Social media tools Monitoring your brand Social media management - dashboards Social media productivity tools Content creation tools Collaboration tools Hashtag tools Summary Notes 05 Social media recruitment strategy Understanding the big picture Technology is both a help and a hindrance Getting started with your social media recruiting strategy Social media recruiting strategy framework Summary Notes 06 Candidate sourcing with social media What is sourcing? So what is the difference between sourcing and recruiting? Sourcing people on LinkedIn How to source people on Twitter How to source people on Facebook Using Google+ to find people How to use X-ray search for candidates Sourcing using video Using images to source people Sourcing senior candidates International sourcing If Boolean searching is just too much for you Summary Notes 07 Building your employer brand How to further enhance the employer brand How can you enhance your employer brand by using recruitment content marketing and social media? How to get started with recruitment content marketing Summary Notes 08 Social media big data LinkedIn data visualization How to use CV data to recruit based on a culture fit People search aggregators are changing the face of recruitment Big data, recruitment metrics and decision making Summary Notes 09 Establishing ROI Getting started: objectives, targets and tactics Different understanding of ROI within your structure Measuring reach, exposure and influence Paid social media and ROI Summary Note 10 Social media guidelines What should a social media policy cover? How to get started on your first social media policy guideline Adverse response management on social media Summary Notes 11 Building a business case for social media recruitment Getting started with your business case How to construct your business case Summary Note 12 Future recruitment A lesson in future candidate communication from a Roman emperor Candidate attraction goes mobile Predictive, automated and algorithmic talent sourcing Interviewing via video, mobile and tablet Recruiting using augmented reality and smartphones Recruitment in the future still requires good recruiters Summary Notes Index
Chapter - 00: Introduction;
Chapter - 01: The fast-changing recruitment landscape;
Chapter - 02: Recruitment using social media;
Chapter - 03: Selecting your social networks;
Chapter - 04: Social media tools;
Chapter - 05: Social media recruitment strategy;
Chapter - 06: Candidate sourcing with social media;
Chapter - 07: Building your employer brand;
Chapter - 08: Social media big data;
Chapter - 09: Establishing ROI;
Chapter - 10: Social media guidelines;
Chapter - 11: Building a business case for social media recruitment;
About the author Acknowledgements Introduction 01 The fast-changing recruitment landscape The growing mismatch between the skills companies need and the talent available The shortfall of digital talent The changing demographics of multigenerational workforces Recruitment talent within organizations Knowledge gaps Fast-changing candidate expectations The extinction of the desktop PC - mobile and tablet Social media recruiting - speed, transparency everywhere Data-based recruiting Summary Notes 02 Recruitment using social media What can you use social media for within recruitment? Recruiting using pictures that appeal to a specific global audience Twitter is a powerful tool when mixed with a television programme Reaching for the sky with LinkedIn Recruiter Show me, not 'tell' recruiting, is the new black Messaging is still social and still simple Image-focused social networks - perfect for telling a story Recruiting using self-deleting social messages Summary Notes 03 Selecting your social networks Which social media platforms could you use? Mainstream social networks Summary Notes 04 Social media tools Monitoring your brand Social media management - dashboards Social media productivity tools Content creation tools Collaboration tools Hashtag tools Summary Notes 05 Social media recruitment strategy Understanding the big picture Technology is both a help and a hindrance Getting started with your social media recruiting strategy Social media recruiting strategy framework Summary Notes 06 Candidate sourcing with social media What is sourcing? So what is the difference between sourcing and recruiting? Sourcing people on LinkedIn How to source people on Twitter How to source people on Facebook Using Google+ to find people How to use X-ray search for candidates Sourcing using video Using images to source people Sourcing senior candidates International sourcing If Boolean searching is just too much for you Summary Notes 07 Building your employer brand How to further enhance the employer brand How can you enhance your employer brand by using recruitment content marketing and social media? How to get started with recruitment content marketing Summary Notes 08 Social media big data LinkedIn data visualization How to use CV data to recruit based on a culture fit People search aggregators are changing the face of recruitment Big data, recruitment metrics and decision making Summary Notes 09 Establishing ROI Getting started: objectives, targets and tactics Different understanding of ROI within your structure Measuring reach, exposure and influence Paid social media and ROI Summary Note 10 Social media guidelines What should a social media policy cover? How to get started on your first social media policy guideline Adverse response management on social media Summary Notes 11 Building a business case for social media recruitment Getting started with your business case How to construct your business case Summary Note 12 Future recruitment A lesson in future candidate communication from a Roman emperor Candidate attraction goes mobile Predictive, automated and algorithmic talent sourcing Interviewing via video, mobile and tablet Recruiting using augmented reality and smartphones Recruitment in the future still requires good recruiters Summary Notes Index
Chapter - 00: Introduction;
Chapter - 01: The fast-changing recruitment landscape;
Chapter - 02: Recruitment using social media;
Chapter - 03: Selecting your social networks;
Chapter - 04: Social media tools;
Chapter - 05: Social media recruitment strategy;
Chapter - 06: Candidate sourcing with social media;
Chapter - 07: Building your employer brand;
Chapter - 08: Social media big data;
Chapter - 09: Establishing ROI;
Chapter - 10: Social media guidelines;
Chapter - 11: Building a business case for social media recruitment;
Chapter - 12: Future recruitment
Rezensionen
"This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The book's comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map to deliver, all in an insightful and engaging way." Heather Travis, Director, Asia Pacific - Armstrong Craven, and Chairman, Executive Research Association (ERA)
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