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Provides the knowledge and tools needed for the future of survey research
The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.
The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast,
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Produktbeschreibung
Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:
New ways to approach data collection using platforms such as Facebook and Twitter
Alternate methods for reaching out to interview subjects
Design features that encourage participation with engaging, interactive surveys

Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
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Autorenporträt
Amber Hill, an educator and award winning author, spent 22 years inspiring and encouraging youth to recognize their inherent greatness. When young people see greatness in themselves, they shine brightly and soar in our world. Through her company, Epiphany Hill Enterprises LLC, she has become a prominent vendor in various communities, ensuring young learners have access to diverse children's literature and exposing them to early learning skills. Not only will the books support bridging the gaps in early learning, but they will also build self-esteem and foster the joy of reading for our youngest learners, in particular children of color. Black positive images matter because they shape attitudes and beliefs toward people of color. Having more positive images available will begin to change how the world views people of color and how children of color view themselves. Amber is also a Wife, a Mother of four amazing young men, a Foster Mom to many, a Coach, and a Mentor. She holds a B.S. in Early Childhood/K-3 Education from Wright State University. A M.S.E. in Marriage and Family Counseling from the University of Dayton and is currently a doctoral student in Educational Leadership and Management at
Rezensionen
"This book is a must read for any researcher who wants to make use of social media data; it is incisive, instructive, easy to read and, above all, fascinating." (Social Research Association, 1 June 2014)