Julie Atherton
Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
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Julie Atherton
Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
- Broschiertes Buch
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- 2 Revised edition
- Seitenzahl: 296
- Erscheinungstermin: 31. Oktober 2023
- Englisch
- Abmessung: 233mm x 157mm x 20mm
- Gewicht: 458g
- ISBN-13: 9781398609990
- ISBN-10: 1398609994
- Artikelnr.: 67567109
- Verlag: Kogan Page Ltd
- 2 Revised edition
- Seitenzahl: 296
- Erscheinungstermin: 31. Oktober 2023
- Englisch
- Abmessung: 233mm x 157mm x 20mm
- Gewicht: 458g
- ISBN-13: 9781398609990
- ISBN-10: 1398609994
- Artikelnr.: 67567109
Julie Atherton
Chapter
00: Introduction
How to use this book; Chapter
01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter
02: Integrated customer engagement
How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter
03: Getting started
Aligning social media goals and KPIs with your wider business objectives; Chapter
04: Audience
Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter
05: Brand presence
How to drive action and engagement through integrated content marketing on social media; Chapter
06: Campaigns
A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter
07: Measuring and benchmarking success
How and when do you know your social media strategy is working?; Chapter
08: From customers to celebrities
Identifying and attracting a range of influencers to advocate for your brand; Chapter
09: Crisis and reputation management for social media and PR
A clear guide for the unpredictable; Chapter
10: Thoughts on the future of social
What will happen next?;
00: Introduction
How to use this book; Chapter
01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter
02: Integrated customer engagement
How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter
03: Getting started
Aligning social media goals and KPIs with your wider business objectives; Chapter
04: Audience
Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter
05: Brand presence
How to drive action and engagement through integrated content marketing on social media; Chapter
06: Campaigns
A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter
07: Measuring and benchmarking success
How and when do you know your social media strategy is working?; Chapter
08: From customers to celebrities
Identifying and attracting a range of influencers to advocate for your brand; Chapter
09: Crisis and reputation management for social media and PR
A clear guide for the unpredictable; Chapter
10: Thoughts on the future of social
What will happen next?;
Chapter
00: Introduction
How to use this book; Chapter
01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter
02: Integrated customer engagement
How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter
03: Getting started
Aligning social media goals and KPIs with your wider business objectives; Chapter
04: Audience
Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter
05: Brand presence
How to drive action and engagement through integrated content marketing on social media; Chapter
06: Campaigns
A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter
07: Measuring and benchmarking success
How and when do you know your social media strategy is working?; Chapter
08: From customers to celebrities
Identifying and attracting a range of influencers to advocate for your brand; Chapter
09: Crisis and reputation management for social media and PR
A clear guide for the unpredictable; Chapter
10: Thoughts on the future of social
What will happen next?;
00: Introduction
How to use this book; Chapter
01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter
02: Integrated customer engagement
How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter
03: Getting started
Aligning social media goals and KPIs with your wider business objectives; Chapter
04: Audience
Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter
05: Brand presence
How to drive action and engagement through integrated content marketing on social media; Chapter
06: Campaigns
A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter
07: Measuring and benchmarking success
How and when do you know your social media strategy is working?; Chapter
08: From customers to celebrities
Identifying and attracting a range of influencers to advocate for your brand; Chapter
09: Crisis and reputation management for social media and PR
A clear guide for the unpredictable; Chapter
10: Thoughts on the future of social
What will happen next?;