Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction How to use this book; Chapter 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter 02: Integrated customer engagement How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter 03: Getting started Aligning social media goals and KPIs with your wider business objectives; Chapter 04: Audience Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter 05: Brand presence How to drive action and engagement through integrated content marketing on social media; Chapter 06: Campaigns A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter 07: Measuring and benchmarking success How and when do you know your social media strategy is working?; Chapter 08: From customers to celebrities Identifying and attracting a range of influencers to advocate for your brand; Chapter 09: Crisis and reputation management for social media and PR A clear guide for the unpredictable; Chapter 10: Thoughts on the future of social What will happen next?;
Chapter 00: Introduction How to use this book; Chapter 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter 02: Integrated customer engagement How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter 03: Getting started Aligning social media goals and KPIs with your wider business objectives; Chapter 04: Audience Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter 05: Brand presence How to drive action and engagement through integrated content marketing on social media; Chapter 06: Campaigns A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter 07: Measuring and benchmarking success How and when do you know your social media strategy is working?; Chapter 08: From customers to celebrities Identifying and attracting a range of influencers to advocate for your brand; Chapter 09: Crisis and reputation management for social media and PR A clear guide for the unpredictable; Chapter 10: Thoughts on the future of social What will happen next?;
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