Sebastian RuskSocial Media Sucks!
(If You Don't Know What You're Doing)
SEBASTIAN RUSK is a Podcast Launch Specialist. Digital Storyteller, Author, Speaker, Corporate Event Emcee, and Online Personality. Sebastian founded the PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast and now on a mission to help people tell their story by starting a podcast! Sebastian resides in Miami and has a daughter that is a sophomore at Grand Canyon University in Phoenix.
Introduction
The Birth of the Brand-and the Bow Tie
Social Media Happens Offl ine and Online
Welcome to the Future, Kids!
Want to Be Remembered? Keep It Simple
Why Word of Mouth Counts and Always Has
Why Social Media Is No Longer a "Should" but a "Must"
No Listening, No Customers
Five Brands That Are Doing Social Media Right
Bring Value, Bring Customers
Daily Deals: The Right Way and the Wrong Way
Social Media Ties It All Together
Social Media and the Opportunity to Pay It Forward
Conclusion