Social Media, Technology, and New Generations
Digital Millennial Generation and Generation Z
Herausgeber: Ashlock, Mary Z.; Atay, Ahmet
Social Media, Technology, and New Generations
Digital Millennial Generation and Generation Z
Herausgeber: Ashlock, Mary Z.; Atay, Ahmet
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This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
Produktdetails
- Produktdetails
- Verlag: Lexington Books
- Seitenzahl: 190
- Erscheinungstermin: 27. Juni 2022
- Englisch
- Abmessung: 235mm x 157mm x 15mm
- Gewicht: 422g
- ISBN-13: 9781498550703
- ISBN-10: 1498550703
- Artikelnr.: 63156507
- Verlag: Lexington Books
- Seitenzahl: 190
- Erscheinungstermin: 27. Juni 2022
- Englisch
- Abmessung: 235mm x 157mm x 15mm
- Gewicht: 422g
- ISBN-13: 9781498550703
- ISBN-10: 1498550703
- Artikelnr.: 63156507
Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.
Introduction: New Media Technologies, Social Media, Millennials, and
Generation Z: An Introduction
Ahmet Atay and Mary Z. Ashlock
Section 1: Social Media in Everyday Life
Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands
on Social Media
Sophie Nightingale and Cristina Miguel
Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on
Social Network Sites and Searching for Love and Community
Ahmet Atay
Chapter 3: Everything is an App (Including Us): The Media Ecology of
Generation Z
Brian Gilchrist
Chapter 4: Millennials and the Gen Z in the Era of Social Media
Anca Serbanescu
Section 2: Millennials and Generation Z in Different Contexts
Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy
for Recruitment and Retention
Stephanie Smith and Michael Strawser
Chapter 6: Observations in the Classroom: Bridging the Gaps among Media,
Technology, and College Students
Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones,
and
Ralph S. Merkel
Chapter 7: The Representations of Generation M and Z in the Mass Media: A
Texting Mining Analysis
Kenneth C. C. Yang and Yowei Kang
Section 3: Global Examples
Chapter 8: The Role of Technological Change in Facilitating Young People's
Experiences with Computer-Mediated Communication (CMC) in the United
Kingdom
Lauren Dempsey
Chapter 9: Media and Technology: Generational Differences and Attitude of
Nigerian Media Users in Nigeria
Oluwafunmilayo 'Bode Alakija and Anthony Amedu
Chapter 10: Digital Children of the Digital Era: A Case Study of Generation
Z on Instagram
H. Hale Künüçen and Leyla Akbä
About the Contributors
Generation Z: An Introduction
Ahmet Atay and Mary Z. Ashlock
Section 1: Social Media in Everyday Life
Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands
on Social Media
Sophie Nightingale and Cristina Miguel
Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on
Social Network Sites and Searching for Love and Community
Ahmet Atay
Chapter 3: Everything is an App (Including Us): The Media Ecology of
Generation Z
Brian Gilchrist
Chapter 4: Millennials and the Gen Z in the Era of Social Media
Anca Serbanescu
Section 2: Millennials and Generation Z in Different Contexts
Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy
for Recruitment and Retention
Stephanie Smith and Michael Strawser
Chapter 6: Observations in the Classroom: Bridging the Gaps among Media,
Technology, and College Students
Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones,
and
Ralph S. Merkel
Chapter 7: The Representations of Generation M and Z in the Mass Media: A
Texting Mining Analysis
Kenneth C. C. Yang and Yowei Kang
Section 3: Global Examples
Chapter 8: The Role of Technological Change in Facilitating Young People's
Experiences with Computer-Mediated Communication (CMC) in the United
Kingdom
Lauren Dempsey
Chapter 9: Media and Technology: Generational Differences and Attitude of
Nigerian Media Users in Nigeria
Oluwafunmilayo 'Bode Alakija and Anthony Amedu
Chapter 10: Digital Children of the Digital Era: A Case Study of Generation
Z on Instagram
H. Hale Künüçen and Leyla Akbä
About the Contributors
Introduction: New Media Technologies, Social Media, Millennials, and
Generation Z: An Introduction
Ahmet Atay and Mary Z. Ashlock
Section 1: Social Media in Everyday Life
Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands
on Social Media
Sophie Nightingale and Cristina Miguel
Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on
Social Network Sites and Searching for Love and Community
Ahmet Atay
Chapter 3: Everything is an App (Including Us): The Media Ecology of
Generation Z
Brian Gilchrist
Chapter 4: Millennials and the Gen Z in the Era of Social Media
Anca Serbanescu
Section 2: Millennials and Generation Z in Different Contexts
Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy
for Recruitment and Retention
Stephanie Smith and Michael Strawser
Chapter 6: Observations in the Classroom: Bridging the Gaps among Media,
Technology, and College Students
Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones,
and
Ralph S. Merkel
Chapter 7: The Representations of Generation M and Z in the Mass Media: A
Texting Mining Analysis
Kenneth C. C. Yang and Yowei Kang
Section 3: Global Examples
Chapter 8: The Role of Technological Change in Facilitating Young People's
Experiences with Computer-Mediated Communication (CMC) in the United
Kingdom
Lauren Dempsey
Chapter 9: Media and Technology: Generational Differences and Attitude of
Nigerian Media Users in Nigeria
Oluwafunmilayo 'Bode Alakija and Anthony Amedu
Chapter 10: Digital Children of the Digital Era: A Case Study of Generation
Z on Instagram
H. Hale Künüçen and Leyla Akbä
About the Contributors
Generation Z: An Introduction
Ahmet Atay and Mary Z. Ashlock
Section 1: Social Media in Everyday Life
Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands
on Social Media
Sophie Nightingale and Cristina Miguel
Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on
Social Network Sites and Searching for Love and Community
Ahmet Atay
Chapter 3: Everything is an App (Including Us): The Media Ecology of
Generation Z
Brian Gilchrist
Chapter 4: Millennials and the Gen Z in the Era of Social Media
Anca Serbanescu
Section 2: Millennials and Generation Z in Different Contexts
Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy
for Recruitment and Retention
Stephanie Smith and Michael Strawser
Chapter 6: Observations in the Classroom: Bridging the Gaps among Media,
Technology, and College Students
Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones,
and
Ralph S. Merkel
Chapter 7: The Representations of Generation M and Z in the Mass Media: A
Texting Mining Analysis
Kenneth C. C. Yang and Yowei Kang
Section 3: Global Examples
Chapter 8: The Role of Technological Change in Facilitating Young People's
Experiences with Computer-Mediated Communication (CMC) in the United
Kingdom
Lauren Dempsey
Chapter 9: Media and Technology: Generational Differences and Attitude of
Nigerian Media Users in Nigeria
Oluwafunmilayo 'Bode Alakija and Anthony Amedu
Chapter 10: Digital Children of the Digital Era: A Case Study of Generation
Z on Instagram
H. Hale Künüçen and Leyla Akbä
About the Contributors