This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Edited by Ahmet Atay and Mary Z. Ashlock - Contributions by Leyla Akbas; Oluwafunmilayo Alakija; Anthony Amedu; Mary Z. Ashlock; Ahmet Atay; Lindsay J. Della; Lauren Dempsey; Brian Gilchrist; Yowei Kang; H. Hale Künüçen; Ralph Merkel; Cristina Miguel; Sop
Inhaltsangabe
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones, and Ralph S. Merkel Chapter 7: The Representations of Generation M and Z in the Mass Media: A Texting Mining Analysis Kenneth C. C. Yang and Yowei Kang Section 3: Global Examples Chapter 8: The Role of Technological Change in Facilitating Young People's Experiences with Computer-Mediated Communication (CMC) in the United Kingdom Lauren Dempsey Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria Oluwafunmilayo 'Bode Alakija and Anthony Amedu Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram H. Hale Künüçen and Leyla Akbä About the Contributors
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones, and Ralph S. Merkel Chapter 7: The Representations of Generation M and Z in the Mass Media: A Texting Mining Analysis Kenneth C. C. Yang and Yowei Kang Section 3: Global Examples Chapter 8: The Role of Technological Change in Facilitating Young People's Experiences with Computer-Mediated Communication (CMC) in the United Kingdom Lauren Dempsey Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria Oluwafunmilayo 'Bode Alakija and Anthony Amedu Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram H. Hale Künüçen and Leyla Akbä About the Contributors
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