Hana S. Noor Al-Deen, John Allen Hendricks

Social Media

Usage and Impact

• Gebundenes Buch

Produktbeschreibung

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using various research methodologies for analyzing and presenting significant information about social media.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 328
• Erscheinungstermin: 10. November 2011
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 685g
• ISBN-13: 9780739167298
• ISBN-10: 0739167294
• Artikelnr.: 34160575

Autorenporträt

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is professor of communication at Stephen F. Austin State University and author of The Twenty-First-Century Media Industry.

Inhaltsangabe

List of Figures and Tables List of Appendices Foreword Preface
Acknowledgments Part I. Social Media and Social Networking Chapter 1.
Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial
Pursuits of Mass Audiences Using Social Media Part II. Social Media and
Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back
Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication Chapter 8. Attitudes and
Perceptions about Social Media among College Students and Professionals
Involved and Not Involved in Strategic Communications Chapter 9. Beyond the
Press Release Chapter 10. Marketing and Branding in Online Social Media
Environments Part IV. Social Media and Politics Chapter 11. Social Media
and the Millennial Generation in the 2010 Midterm Election Chapter 12.
Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and
the 2008 Presidential Election Part V. Social Media and Legal/Ethical
Issues Chapter 14. Legal Pitfalls of Social Media Usage Chapter 15. The
Realm of the Expected Chapter 16. Tweets, Blogs, Facebook, and the Ethics
of 21st Century Communication Technology Index About the Editors About the
Contributors