Hana S. Noor Al-Deen, John Allen Hendricks

Social Media

Usage and Impact

• Broschiertes Buch

Produktbeschreibung

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 328
• Erscheinungstermin: 19. November 2012
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 477g
• ISBN-13: 9780739180099
• ISBN-10: 0739180096
• Artikelnr.: 36646916

Autorenporträt

By Hana S. Noor Al-Deen and John Allen Hendricks

Inhaltsangabe

List of Figures and Tables List of Appendices Foreword Preface
Acknowledgments Part I. Social Media and Social Networking Chapter 1.
Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial
Pursuits of Mass Audiences Using Social Media Part II. Social Media and
Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back
Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners
Part III. Social Media and Strategic Communication Chapter 8. Attitudes and
Perceptions about Social Media among College Students and Professionals
Involved and Not Involved in Strategic Communications Chapter 9. Beyond the
Press Release Chapter 10. Marketing and Branding in Online Social Media
Environments Part IV. Social Media and Politics Chapter 11. Social Media
and the Millennial Generation in the 2010 Midterm Election Chapter 12.
Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and
the 2008 Presidential Election Part V. Social Media and Legal/Ethical
Issues Chapter 14. Legal Pitfalls of Social Media Usage Chapter 15. The
Realm of the Expected Chapter 16. Tweets, Blogs, Facebook, and the Ethics
of 21st Century Communication Technology Index About the Editors About the
Contributors