Kelli Burns

Social Media

A Reference Handbook

• Gebundenes Buch

Produktbeschreibung

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly-a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: ABC-CLIO
• Seitenzahl: 426
• Erscheinungstermin: 20. März 2017
• Englisch
• Abmessung: 235mm x 157mm x 27mm
• Gewicht: 764g
• ISBN-13: 9781440843556
• ISBN-10: 1440843554
• Artikelnr.: 45056546

Autorenporträt

Kelli S. Burns, PhD, is associate professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida.

Inhaltsangabe

Preface
1 Background and History
Introduction
A Definition of Social Media
Social Media Foundations: 1970s-1990s
Early Social Media Communities: 1990s
Emerging Social Media: Early 2000s
Mainstream Social Media: Late 2000s
Modern Social Media: 2010s
Future Directions for Social Media
References
2 Problems
Controversies
and Solutions
Introduction
Social Media Addiction
Influence of Curated Content
Online Hoaxes
Rumors
and Scams
Cyberbullying
Sexting
and Child Predators
Negative Moods
Feelings of Loneliness
and Envy
Pressure to Project the Ideal Self
Social Media in the Workplace
Relationships and Communication Skills
Online Shaming and Attacks
Social Media Privacy Concerns
Conclusion
References
3 Perspectives
Introduction
The Female Body on Social Media by Petya Eckler and Yusuf Kalyango Jr.
Exploring Victimization in the Digital Age: Perspectives on Social Media and Sexual Assault by Rowena Briones Winkler
Posting
Sharing
and Tweeting a Brand's Politics: Social Media and the Recent Evolution of Online Corporate Activism by Nathan Gilkerson
Consumers as Data Profiles: What Companies See in the Social You by Joseph T. Yun and Brittany R. L. Duff
The Role of Social Media in Crisis Communication: Opportunities and Challenges for Crisis Communication Strategies in the Social Media Era by Jae-Hwa Shin
Lessons from the Social Media Revolution?: A Look Back at Social Media's Role in Political Campaigns and Elections by Terri L. Towner
Saving Face: Applying the Spiral of Silence Theory to Social Media: Self-Censorship in the Midst of Controversial Issues by Juliana Maria (da Silva) Trammel
Live Tweeting: Fans and Celebrities by Michelle Groover
4 Profiles
Introduction
Movements
ALS Ice Bucket Challenge (2014)
Arab Spring (2010-2011)
Occupy Wall Street (2011)
People
Anderson
Tom (1970- )
Armstrong
Heather B. (1975- )
boyd
danah (1977- )
Dorsey
Jack (1976- )
Fake
Caterina (1969- )
Hoffman
Reid (1967- )
Hughes
Chris (1983- )
Karp
David (1986- )
Kjellberg
Felix (1983- )
Monty
Scott (1970- )
Parker
Sean (1979- )
Pincus
Mark (1966- )
Rose
Kevin (1977- )
Sandberg
Sheryl (1969- )
Silbermann
Ben (1982- )
Smith
Marc (1965- )
Solis
Brian (1970- )
Spiegel
Evan (1990- )
Stanton
Brandon (1984- )
Thiel
Peter (1967- )
Williams
Evan (1972- )
Zuckerberg
Mark (1984- )
References
5 Data and Documents
Introduction
Internet
Social Media
and Mobile Usage
Table 5.1: United States Digital and Mobile Usage (January 2016)
Table 5.2: Worldwide Digital and Mobile Usage (January 2016)
Table 5.3: Social Media Adoption by Worldwide Region (January 2016)
Figure 5.1: Social Media Users among Adult Internet Users and All Adults in the United States as a Percentage of the Population (2005-2015)
Table 5.4: Social Media Users in the United States by Demographics (2015)
Smartphone Ownership and Social Media Usage on Devices
Figure 5.2: Ownership of Devices among U.S. Adults (2015)
Table 5.5: Device Ownership over Time (U.S. Adults Aged 18-29)
Table 5.6: Top 12 Countries for Smartphone Penetration and Demographic Differences (2015)
Table 5.7: Worldwide Penetration of Smartphone
Computer
and Smartphone-Only Users (2014)
Figure 5.3: Worldwide Mobile Web Access by Online Adults (2011-2015)
Figure 5.4: Time Spent Online per Day on Mobile Phones
by Age among Global Users (2015)
Figure 5.5: Time Spent Online per Day on Mobile Phones
by Region (2015)
Figure 5.6: Average Time Spent on Digital Media per Day among U.S. Adult Users (2008-2015 YTD)
Figure 5.7: Share of Time Spent on Social Media across Platforms (2013-2015)
Social Media Addiction
Figure 5.8: Worldwide Daily Average Time Spent on Social Media (2012-2016)
Figure 5.9: Proportion of Teens (13-18 Years Old) and Tweens (8-12 Years Old) Using Screen Media (February-March 2015)
Table 5.8: Teen Desire to Unplug and Other Frustrations (2012)
Table 5.9: Teen and Parent Addiction to Mobile Devices (May 2016)
Table 5.10: Mobile Apps Smartphone Users Check First in the Morning (November 2015)
Usage of Various Social Media Platforms
Figure 5.10: Top 20 Social Media Platforms and Messaging Apps with the Most Monthly Active Users (January 2016)
Figure 5.11: Top Active Social Media Platforms in the United States (January 2016)
Figure 5.12: Membership
Visitation
and Active Usage of Top Social Media Platforms (2015)
Figure 5.13: Frequency of Usage by U.S. Social Media Platform Users (March-April 2015)
Figure 5.14: Social Media Platform Usage Penetration over Time (Ages 13-32)
Figure 5.15: Comparison of Daily Posting or Commenting: Teens versus Young Adults (2015)
Specific Platform Data
Facebook
Table 5.11: Worldwide Facebook Users (in Millions) (May 2016)
Table 5.12: Global Facebook Product Usage (2015)
Table 5.13: U.S. Facebook User Penetration (among Internet Users) (March-April 2015)
Figure 5.16: Top Facebook Actions Completed by Global Facebook Users within the Past Month (2015)
Figure 5.17: Top 12 Brands with the Most Facebook Fans (September 2016)
Twitter
Table 5.14: U.S. Twitter User Penetration (among Internet Users) (March-April 2015)
Table 5.15: Twitter Users with the Most Followers (September 2016)
Table 5.16: Top 10 Most Popular Retweeted Tweets (March 2016)
Video
Table 5.17: U.S. Digital Video and Television Viewing (2012-2017)
Figure 5.18: Frequency of Television or Movie Viewing on Smartphones by U.S. Consumers (2015)
Table 5.18: Top 10 Most Viewed YouTube Channels of All Time (September 2016)
Figure 5.19: Top 10 Most Viewed YouTube Videos of All Time (September 2016)
Pinterest
Table 5.19: Pinterest Users in the United States by Gender
2013-2019
Table 5.20: U.S. Pinterest User Penetration (among Internet Users) (March-April 2015)
Instagram
Table 5.21: U.S. Instagram User Penetration (among Internet Users) (March-April 2015)
Figure 5.20: Worldwide Instagram Net Mobile Ad Revenues (2015-2017)
Figure 5.21: Top 10 Instagram Profiles in Terms of Most Followed (October 2016)
LinkedIn
Table 5.22: U.S. LinkedIn User Penetration (among Internet Users) (March-April 2015)
Table 5.23: LinkedIn Advertising Revenues
United States vs. non-United States (2014-2017)
Snapchat
Table 5.24: U.S. Snapchat Penetration by Age (2013-2016)
Figure 5.22: U.S. Millennial Snapchat Users and Penetration (2014-2020)
Figure 5.23: Top 10 Snapchat Actions by Snapchat Users in the Past Month (2015)
Social Media for Marketing
Figure 5.24: Social Media Platforms Used by Worldwide Marketers (May 2016)
Figure 5.25: Planned Increase in Social Media Usage by Worldwide Marketers (May 2016)
Figure 5.26: Worldwide Social Media Marketers' Perception of Social Platforms with Best ROI (March 2016)
Table 5.25: Social Network Ad Spending Worldwide and in North America (2013-2017)
Figure 5.27: Allocation of 2016 Digital Ad Spending by U.S. Ad Buyers
Impact of Social Media on Online Shopping
Figure 5.28: Adoption of Buy Buttons among U.S. Digital Retailers (August 2015)
Figure 5.29: Global Social Commerce Prospects (2015)
Figure 5.30: Social Media Activities That Influence Worldwide Shopping Behavior (September 2015)
Documents
Children's Online Privacy Protection Act (1998)
Barack Obama
"It Gets Better" (2010)
Social Media in Disasters (2011)
Nebraska Workplace Privacy Act (2016)
Facebook Suppressing Conservative Views (2016)
References
6 Resources
Introduction
Books
E-Books
Blogs by Social Media Thought Leaders
Corporate Social Media Blogs
Online News Sites and Magazines
TED Talks
Movies
and Videos
Podcasts
Research Organizations
Nonprofit Organizations
Legal
Government
and Social Service Resources
Social Media Statistics
7 Chronology
Glossary
Index
About the Author