Social Media - Luttrell, Regina
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Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

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Produktbeschreibung
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.
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Autorenporträt
Regina Luttrell is associate dean of research and creative activities and assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape with Adrienne Wallace.