Social, Mobile, and Emerging Media around the World
Communication Case Studies
Herausgeber: Laskin, Alexander V.
Social, Mobile, and Emerging Media around the World
Communication Case Studies
Herausgeber: Laskin, Alexander V.
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This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.
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This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.
Produktdetails
- Produktdetails
- Verlag: Lexington Books
- Seitenzahl: 208
- Erscheinungstermin: 6. Juli 2018
- Englisch
- Abmessung: 235mm x 157mm x 17mm
- Gewicht: 498g
- ISBN-13: 9781498573504
- ISBN-10: 1498573509
- Artikelnr.: 52414106
- Verlag: Lexington Books
- Seitenzahl: 208
- Erscheinungstermin: 6. Juli 2018
- Englisch
- Abmessung: 235mm x 157mm x 17mm
- Gewicht: 498g
- ISBN-13: 9781498573504
- ISBN-10: 1498573509
- Artikelnr.: 52414106
Edited by Alexander V. Laskin - Contributions by Kathryn E. Anthony; Francisco Cabezuelo-Lorenzo; Joe Cruz; Karen Freberg; Erin E. Gilles; Gregor Halff; Heather J. Hether; Alexander V. Laskin; Anna A. Laskin; Matias Lievonen; Ismael Lopez Medel; Vilma L.
1. Adoption of Social Media: A Case of Heads of States Alexander V. Laskin,
Anna A. Laskin, and Yasha A. Laskin 2. United Nations Environment Is
#WildforLife: A Global Social Media Campaign Gets Personal Heather J.
Hether 3. Voting with Views: The Role of Facebook Live in Puerto Rico's
Gubernatorial Election Joe Cruz 4. Connecting Hearts and Minds: How Social
and Emerging Media Sold the Games and Brought a Country Together Kevin Y.
Wang 5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by
Audiences Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor
Halff 6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case
Study on the Power of Online Reviews Karen Freberg and Amanda J. Weed 7.
MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for
Museums Alane Presswood 8. Ushahidi: An International Crowdsourcing and
Crisis Mapping Platform Kathryn E. Anthony 9. Augmenting Baseball: MLB at
Bat Use of Augmented Reality Ryan Rogers 10. A Digital Communication
Strategy for Global Domination: The Real Madrid Case Ismael Lopez Medel and
Francisco Cabezuelo-Lorenzo 11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar 12. Mobile Communication in the Bateyes
of the Dominican Republic John J. Powers 13. Transmedia is "New Sexy": Case
Study of the "Sherlock" BBC Series Transmedia Project Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public
Bad? Karen C. Theveny and Joshua D. Phillips Index About the Contributors
Anna A. Laskin, and Yasha A. Laskin 2. United Nations Environment Is
#WildforLife: A Global Social Media Campaign Gets Personal Heather J.
Hether 3. Voting with Views: The Role of Facebook Live in Puerto Rico's
Gubernatorial Election Joe Cruz 4. Connecting Hearts and Minds: How Social
and Emerging Media Sold the Games and Brought a Country Together Kevin Y.
Wang 5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by
Audiences Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor
Halff 6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case
Study on the Power of Online Reviews Karen Freberg and Amanda J. Weed 7.
MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for
Museums Alane Presswood 8. Ushahidi: An International Crowdsourcing and
Crisis Mapping Platform Kathryn E. Anthony 9. Augmenting Baseball: MLB at
Bat Use of Augmented Reality Ryan Rogers 10. A Digital Communication
Strategy for Global Domination: The Real Madrid Case Ismael Lopez Medel and
Francisco Cabezuelo-Lorenzo 11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar 12. Mobile Communication in the Bateyes
of the Dominican Republic John J. Powers 13. Transmedia is "New Sexy": Case
Study of the "Sherlock" BBC Series Transmedia Project Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public
Bad? Karen C. Theveny and Joshua D. Phillips Index About the Contributors
1. Adoption of Social Media: A Case of Heads of States Alexander V. Laskin,
Anna A. Laskin, and Yasha A. Laskin 2. United Nations Environment Is
#WildforLife: A Global Social Media Campaign Gets Personal Heather J.
Hether 3. Voting with Views: The Role of Facebook Live in Puerto Rico's
Gubernatorial Election Joe Cruz 4. Connecting Hearts and Minds: How Social
and Emerging Media Sold the Games and Brought a Country Together Kevin Y.
Wang 5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by
Audiences Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor
Halff 6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case
Study on the Power of Online Reviews Karen Freberg and Amanda J. Weed 7.
MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for
Museums Alane Presswood 8. Ushahidi: An International Crowdsourcing and
Crisis Mapping Platform Kathryn E. Anthony 9. Augmenting Baseball: MLB at
Bat Use of Augmented Reality Ryan Rogers 10. A Digital Communication
Strategy for Global Domination: The Real Madrid Case Ismael Lopez Medel and
Francisco Cabezuelo-Lorenzo 11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar 12. Mobile Communication in the Bateyes
of the Dominican Republic John J. Powers 13. Transmedia is "New Sexy": Case
Study of the "Sherlock" BBC Series Transmedia Project Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public
Bad? Karen C. Theveny and Joshua D. Phillips Index About the Contributors
Anna A. Laskin, and Yasha A. Laskin 2. United Nations Environment Is
#WildforLife: A Global Social Media Campaign Gets Personal Heather J.
Hether 3. Voting with Views: The Role of Facebook Live in Puerto Rico's
Gubernatorial Election Joe Cruz 4. Connecting Hearts and Minds: How Social
and Emerging Media Sold the Games and Brought a Country Together Kevin Y.
Wang 5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by
Audiences Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor
Halff 6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case
Study on the Power of Online Reviews Karen Freberg and Amanda J. Weed 7.
MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for
Museums Alane Presswood 8. Ushahidi: An International Crowdsourcing and
Crisis Mapping Platform Kathryn E. Anthony 9. Augmenting Baseball: MLB at
Bat Use of Augmented Reality Ryan Rogers 10. A Digital Communication
Strategy for Global Domination: The Real Madrid Case Ismael Lopez Medel and
Francisco Cabezuelo-Lorenzo 11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar 12. Mobile Communication in the Bateyes
of the Dominican Republic John J. Powers 13. Transmedia is "New Sexy": Case
Study of the "Sherlock" BBC Series Transmedia Project Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public
Bad? Karen C. Theveny and Joshua D. Phillips Index About the Contributors