Social Networks and Popular Understanding of Science and Health - Southwell, Brian G
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This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

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Produktbeschreibung
This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.
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Autorenporträt
Brian G. Southwell is a senior research scientist at RTI International, a nonprofit research institute headquartered in Research Triangle Park, North Carolina. He also holds faculty appointments at the University of North Carolina at Chapel Hill and Duke University.