Providing an informed, up-to-date overview from an original integrative perspective, this work examines the application of social psychology to consumer behavior. Students and researchers of consumer behavior are offered an advanced account of relevant theories tailored to their interests.
Providing an informed, up-to-date overview from an original integrative perspective, this work examines the application of social psychology to consumer behavior. Students and researchers of consumer behavior are offered an advanced account of relevant theories tailored to their interests.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke What's Social about Consumer Behavior? R.S. Wyer Jr. R. Adaval Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal N. Liberman Y. Trope Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis R.B. van Baaren K.C.A. Bongers M.W. Bos M.L. van Leeuwen A. van der Leij The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless R. Greifenender Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev R. Hamilton Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz H. Song J. Xu When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt A.Y. Lee C.J. Torelli Cross-Cultural Issues in Consumer Behavior. L.J. Shrum Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein R.B. Cialdini Normative Influences on Consumption and Conservation Behaviors. A. Kirmani M.C. Campbell Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee E.T. Higgins The Persuasive Power of Regulatory Fit. M. Friese W. Hofmann M. Wänke The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach Y. Zhang The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke What's Social about Consumer Behavior? R.S. Wyer Jr. R. Adaval Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal N. Liberman Y. Trope Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis R.B. van Baaren K.C.A. Bongers M.W. Bos M.L. van Leeuwen A. van der Leij The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless R. Greifenender Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev R. Hamilton Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz H. Song J. Xu When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt A.Y. Lee C.J. Torelli Cross-Cultural Issues in Consumer Behavior. L.J. Shrum Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein R.B. Cialdini Normative Influences on Consumption and Conservation Behaviors. A. Kirmani M.C. Campbell Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee E.T. Higgins The Persuasive Power of Regulatory Fit. M. Friese W. Hofmann M. Wänke The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach Y. Zhang The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
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