Social Psychology of Consumer Behavior
Herausgeber: Wänke, Michaela
Social Psychology of Consumer Behavior
Herausgeber: Wänke, Michaela
- Broschiertes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Andere Kunden interessierten sich auch für
- Debra L. Stephens (USA University of Portland)Essentials of Consumer Behavior70,99 €
- Bob M FennisThe Psychology of Advertising65,99 €
- Consumer Psychology in a Social Media World65,99 €
- The Darker Side of Social Media60,99 €
- Dan ArielyPredictably Irrational14,99 €
- Curtis P. Haugtvedt / Paul M. Herr / Frank R. Kardes (eds.)Handbook of Consumer Psychology166,99 €
- Joop Pligt (the Netherlands University of Amsterdam)The Psychology of Influence65,99 €
-
-
-
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Frontiers of Social Psychology
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 406
- Erscheinungstermin: 21. Mai 2015
- Englisch
- Abmessung: 228mm x 151mm x 25mm
- Gewicht: 588g
- ISBN-13: 9781138882942
- ISBN-10: 1138882941
- Artikelnr.: 42518141
- Frontiers of Social Psychology
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 406
- Erscheinungstermin: 21. Mai 2015
- Englisch
- Abmessung: 228mm x 151mm x 25mm
- Gewicht: 588g
- ISBN-13: 9781138882942
- ISBN-10: 1138882941
- Artikelnr.: 42518141
Wanke, Michaela
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke
What's Social about Consumer Behavior? R.S. Wyer
Jr.
R. Adaval
Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal
N. Liberman
Y. Trope
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis
R.B. van Baaren
K.C.A. Bongers
M.W. Bos
M.L. van Leeuwen
A. van der Leij
The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless
R. Greifenender
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev
R. Hamilton
Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz
H. Song
J. Xu
When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt
A.Y. Lee
C.J. Torelli
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein
R.B. Cialdini
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani
M.C. Campbell
Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee
E.T. Higgins
The Persuasive Power of Regulatory Fit. M. Friese
W. Hofmann
M. Wänke
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach
Y. Zhang
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
What's Social about Consumer Behavior? R.S. Wyer
Jr.
R. Adaval
Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal
N. Liberman
Y. Trope
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis
R.B. van Baaren
K.C.A. Bongers
M.W. Bos
M.L. van Leeuwen
A. van der Leij
The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless
R. Greifenender
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev
R. Hamilton
Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz
H. Song
J. Xu
When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt
A.Y. Lee
C.J. Torelli
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein
R.B. Cialdini
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani
M.C. Campbell
Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee
E.T. Higgins
The Persuasive Power of Regulatory Fit. M. Friese
W. Hofmann
M. Wänke
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach
Y. Zhang
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke
What's Social about Consumer Behavior? R.S. Wyer
Jr.
R. Adaval
Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal
N. Liberman
Y. Trope
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis
R.B. van Baaren
K.C.A. Bongers
M.W. Bos
M.L. van Leeuwen
A. van der Leij
The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless
R. Greifenender
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev
R. Hamilton
Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz
H. Song
J. Xu
When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt
A.Y. Lee
C.J. Torelli
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein
R.B. Cialdini
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani
M.C. Campbell
Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee
E.T. Higgins
The Persuasive Power of Regulatory Fit. M. Friese
W. Hofmann
M. Wänke
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach
Y. Zhang
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
What's Social about Consumer Behavior? R.S. Wyer
Jr.
R. Adaval
Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal
N. Liberman
Y. Trope
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis
R.B. van Baaren
K.C.A. Bongers
M.W. Bos
M.L. van Leeuwen
A. van der Leij
The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless
R. Greifenender
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev
R. Hamilton
Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz
H. Song
J. Xu
When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt
A.Y. Lee
C.J. Torelli
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein
R.B. Cialdini
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani
M.C. Campbell
Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee
E.T. Higgins
The Persuasive Power of Regulatory Fit. M. Friese
W. Hofmann
M. Wänke
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach
Y. Zhang
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.