This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
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Autorenporträt
Wanke, Michaela
Inhaltsangabe
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke What's Social about Consumer Behavior? R.S. Wyer Jr. R. Adaval Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal N. Liberman Y. Trope Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis R.B. van Baaren K.C.A. Bongers M.W. Bos M.L. van Leeuwen A. van der Leij The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless R. Greifenender Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev R. Hamilton Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz H. Song J. Xu When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt A.Y. Lee C.J. Torelli Cross-Cultural Issues in Consumer Behavior. L.J. Shrum Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein R.B. Cialdini Normative Influences on Consumption and Conservation Behaviors. A. Kirmani M.C. Campbell Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee E.T. Higgins The Persuasive Power of Regulatory Fit. M. Friese W. Hofmann M. Wänke The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach Y. Zhang The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
Part 1. Introduction: A Tale of Two Disciplines. M.Wänke What's Social about Consumer Behavior? R.S. Wyer Jr. R. Adaval Social Psychology and Consumer Psychology: An Unexplored Interface. Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal N. Liberman Y. Trope Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis R.B. van Baaren K.C.A. Bongers M.W. Bos M.L. van Leeuwen A. van der Leij The Rational Unconscious: Conscious Versus Unconscious Thought in Complex Consumer Choice. H. Bless R. Greifenender Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev R. Hamilton Compensatory Reasoning in Choice. Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz H. Song J. Xu When Thinking is Difficult: Metacognitive Experiences as Information. Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt A.Y. Lee C.J. Torelli Cross-Cultural Issues in Consumer Behavior. L.J. Shrum Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein R.B. Cialdini Normative Influences on Consumption and Conservation Behaviors. A. Kirmani M.C. Campbell Taking the Target's Perspective: The Persuasion Knowledge Model. Part 5. Goals and Self-regulation. A.Y. Lee E.T. Higgins The Persuasive Power of Regulatory Fit. M. Friese W. Hofmann M. Wänke The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach Y. Zhang The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.
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