Social Psychology

Theories and Applications

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This book examines the concept of social psychology in today's context. It analyses the theoretical concepts of social psychology and their applicationto other fields. It further explores the discipline in a cultural, historical, and philosophical context with special emphasis on religion.The volume goes beyond individual focus and directs its attention to society as the centre of influence. It advocates for a symbiotic relationship between the concepts of social psychology and their implementation in a society transitioning from being value-oriented to commerce-oriented. The book also suggest...