Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.
Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Timothy Hughes, based in London, UK, is co-founder and CEO of the global social selling company, DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn in 2021 and has been ranked as one of the most influential people in social selling by Onalytica. As a universally recognized pioneer and exponent of social selling, Hughes has advised and helped many organizations achieve their social selling and influencer marketing objectives. He is the co-author of Smarketing, also published by Kogan Page.
Inhaltsangabe
Chapter 00: Introduction to Social Selling; Chapter 01: Community and Tribalism; Chapter 02: Your Identity Within Social Networks; Chapter 03: Talking to Strangers; Chapter 04: Controlling Influence; Chapter 05: The Mechanics of Traditional Sales; Chapter 06: Moving from an Analogue to a Social Mindset; Chapter 07: Selling the Idea of Social Selling and Measuring Success; Chapter 08: How to Use Technology to Your Advantage; Chapter 09: Digital Maturity; Chapter 10: The Digital Organization Practitioner; Chapter 11: Five Steps to Getting You Started
Chapter 00: Introduction to Social Selling; Chapter 01: Community and Tribalism; Chapter 02: Your Identity Within Social Networks; Chapter 03: Talking to Strangers; Chapter 04: Controlling Influence; Chapter 05: The Mechanics of Traditional Sales; Chapter 06: Moving from an Analogue to a Social Mindset; Chapter 07: Selling the Idea of Social Selling and Measuring Success; Chapter 08: How to Use Technology to Your Advantage; Chapter 09: Digital Maturity; Chapter 10: The Digital Organization Practitioner; Chapter 11: Five Steps to Getting You Started
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