Adegoke Adetunji

Social Semiotics and Television Advertisements: Nigerian Example

TV Ads

• Broschiertes Buch

Produktbeschreibung

This book provides readers with insights into various ideologies conveyed by television advertisements in Nigeria. It reiterates the place of advertisements in promoting products and socio-cultural artifacts and stance of a nation. Nigeria is an example of a multicultural society with unavoidable conflicts as a result of evolving multiple identities and fragmentations. Each ethnic group negotiates a place in the global world and in the Nigerian context. These multiplicities and fragmentations are well articulated. A point of convergence is located between social semiotics and multimodal discourse (multimodality). It states that social semiotics is a broader approach for the analysis of multimodal discourse such as television advertisements. This approach is all-encompassing as it merges verbal and non-verbal language (semiotic resources) as inseparable in conveying advertising messages and socio-cultural viewpoints.

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Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 132
• Erscheinungstermin: 28. Juli 2011
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 215g
• ISBN-13: 9783845420134
• ISBN-10: 3845420138
• Artikelnr.: 33940037

Autorenporträt

Adetunji Adegoke obtained a Master of Arts, English, Obafemi Awolowo University, Ile-Ife, Nigeria. He is a Fulbright Fellow and U.S. Almunus. His research interests are computer mediated discourse, linguistic variation and anthropology, literacy and globalization, literary criticism,social semiotics/multimodality and pentecostal language.