As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be…mehr
As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr. Alexander Buhmann is Assistant Professor at the Department of Communication and Culture at BI Norwegian Business School in Oslo. He is also currently a Research Fellow (2016-2018) at the Center on Public Diplomacy at the Annenberg School for Communication and Journalism, University of Southern California. His current research focuses on public relations, corporate communication, and public diplomacy.
Inhaltsangabe
PART I: Overview 1. Social Theory and Habermas' Work as a Basis for PR Research 2. Habermas' Theoretical Program PART II Applying Habermas' Theory to Public Relations 3. Micro Perspective: Analyzing Public Relations Activities 4. Meso Perspective: Modeling Public Relations of Organizations 5. Moral Perspective: Grounding and Enacting Public Relations Ethics 6. Macro Perspective: Conceptualizing Public Relations in Society PART III Intermediate Reflections 7. Recapitulatory Remarks 8. In Search of a Category: The Intersubjective Paradigm 9. Similarities and Conflicts with the Theoretical Framework PART IV Further Considerations 10. On Discourse Ethics and Public Relations 11. On Public Opinion, Mass Media, and Influence
PART I: Overview 1. Social Theory and Habermas' Work as a Basis for PR Research 2. Habermas' Theoretical Program PART II Applying Habermas' Theory to Public Relations 3. Micro Perspective: Analyzing Public Relations Activities 4. Meso Perspective: Modeling Public Relations of Organizations 5. Moral Perspective: Grounding and Enacting Public Relations Ethics 6. Macro Perspective: Conceptualizing Public Relations in Society PART III Intermediate Reflections 7. Recapitulatory Remarks 8. In Search of a Category: The Intersubjective Paradigm 9. Similarities and Conflicts with the Theoretical Framework PART IV Further Considerations 10. On Discourse Ethics and Public Relations 11. On Public Opinion, Mass Media, and Influence
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