Mark Fidelman

Socialized!

How the Most Successful Businesses Harness the Power of Social

• Gebundenes Buch

Produktbeschreibung

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 22. November 2012
• Englisch
• Abmessung: 236mm x 156mm x 27mm
• Gewicht: 587g
• ISBN-13: 9781937134433
• ISBN-10: 1937134431
• Artikelnr.: 36705527

Autorenporträt

Mark Fidelman

Inhaltsangabe

Introduction
1 Adapt or Die
2 Welcome to the Social Business Revolution
3 Culture Matters
4 Building Your Digital Village: Internal Social Business
5 Engaging the Digital Network: External Social Business
6 Introducing the New Social Business Playbook
7 The Rise of the Social Employee
8 Darwin's Funnel: Measuring ROI
9 Learning from Mistakes
10 The Future: Why No Company Is Invincible Anymore
Endnotes
Acknowledgments
Index