Erik Qualman

Socialnomics

• Broschiertes Buch

Produktbeschreibung

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.
Lists the top ten easy opportunities that companies and organization miss when it comes to social media
Describes where social media should reside in an organization and the necessary building blocks for success
Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

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Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 1W118232650
• 2nd Ed.
• Seitenzahl: 336
• Erscheinungstermin: 6. November 2012
• Englisch
• Abmessung: 228mm x 153mm x 25mm
• Gewicht: 400g
• ISBN-13: 9781118232651
• ISBN-10: 1118232658
• Artikelnr.: 34446919

Autorenporträt

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter's J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world's most watched social media video.

Inhaltsangabe

Foreword Scott Monty ix
Acknowledgments xiii
About This Book xv
Introduction xvii
Chapter One Word of Mouth Goes World of Mouth 1
Chapter Two Social Media = Preventive Behavior 29
Chapter Three Social Media = Braggadocian Behavior 37
Chapter Four What We Can Learn from Politics 50
Chapter Five I Care More about What My Neighbor Thinks Than What Google
Thinks 72
Chapter Six Death of Social Schizophrenia 95
Chapter Seven Winners and Losers in a 140-Character World 107
Chapter Eight Next Steps for Companies and the Glass House Generation 149
Chapter Nine Social Media Rolodex and Resources 188
Chapter Ten Social ROI 195
Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210
Chapter Twelve Blogging: What Works 217
Chapter Thirteen 100+ Social Media Tools 226
Chapter Fourteen Making Viral Videos 234
Chapter Fifteen Social Media for B2B 238
Chapter Sixteen Case Studies 243
Chapter Seventeen Social Analytics: Big Data and Beyond 256
Chapter Eighteen Social Organizational Structure 267
Chapter Nineteen FAQs 273
Chapter Twenty Teacher and Company Resources and Exercises 292
Socialnomics Summary 296
Notes 299
About the Author 311
Index 313

Rezensionen

"A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing"