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The "product" in the title of this study could be replaced by "commodity", but it was kept for its double meaning: the meaning of fetishised commodity, according to Marx, which causes alienation and inscribes the senseless human search for the value of the product in capitalist society; and the meaning of product as the factor(s) that generate(s) the result expressed here in a social model that is an alternative to capitalism. The product as an effect, interactive communication as the intermental psychology of the members of society who are society itself, according to Tarde, the softening of the blasè attitude in Simmel's terms and François Jullien's notion of wisdom are the means to overcome socio-psychoanalytic resentment in social construction models in Brazil or around the world. According to Kehl, a more humane society is possible, as Marx imagines, in the knowledge that creation is no longer the same as it was yesterday, but is a combination and blend that is equally or more capable of creating another model of society.