High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Sociology of sport, alternately referred to as sports sociology, is an area of sociology that focuses on sport as a social phenomenon and on the social and cultural structures, patterns, and organizations or groups engaged in sport. There are many perspectives from which sport can be referred to. Therefore, very often some binary divisions are stressed, such as: professional amateur, mass top-level, active passive/spectator, men women, sports - play (as an antithesis to organized and institutionalized activity). Following feminist or other reflexive and tradition-breaking paradigms sports are sometimes studied as contested activities, i.e. as activities in the centre of various people/groups interests (connection of sports and gender, mass media, or state-politics).