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High Quality Content by WIKIPEDIA articles! The sociology of the Internet involves the application of sociological theory and method to the Internet as a source of information and communication. Sociologists are concerned with the social implications of the technology; new social networks, virtual communities and ways of interaction that have arisen. The Internet the newest in a series of major information breakthroughs is of interest for sociologists in various ways: as a tool for research, for example, in using online questionnaires instead of paper ones, as a discussion platform, and as a research topic.