How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle, a renowned food and nutrition policy expert and public health advocate, answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, foradults and children.
How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle, a renowned food and nutrition policy expert and public health advocate, answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, foradults and children.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. She has been a member of the FDA Food Advisory Committee and Science Board, and the American Cancer Society committees that issue dietary guidelines for cancer prevention. She is also the author of Eat Drink Vote: An Illustrated Guide to Food Politics, Why Calories Count: From Science to Politics, Safe Food: The Politics of Food Safety , and Food Politics: How the Food Industry Influences Nutrition and Health (
Inhaltsangabe
* Foreword, by Mark Bittman * Introduction * What is soda and why should anyone care? * 1) Sodas: the inside story * 2) Soda drinkers: facts and figures * 3) The sugar(s) problem * Sodas and health * 4) Dietary advice: sugars and sugary drinks * 5) The health issues: obesity, diabetes, and more * 6) Advocating health: soda-free teeth * The soda industry and how it works * 7) Meet Big Soda: an overview * 8) Obesity: Big Soda's response * 9) Marketing sugary drinks: four basic principles * Targeting children * 10) Starting early: Marketing to infants, children, and teens * 11) Advocating health: Ending soda marketing to kids * 12) Advocating health: Getting sodas out of schools * 13) Advocating health: Getting kids involved * Targeting minorities and the poor * 14) Marketing to African- and Hispanic-Americans: a complicated story * 15) Selling to the developing world * 16) Advocating health: excluding sodas from SNAP * Playing softball: Recruiting allies, coopting critics * 17) "Softball" marketing strategies: Corporate Social Responsibility * 18) Investing in communities * 19) Supporting worthy causes: health professionals and research * 20) Recruiting public health leaders * Playing softball: Mitigating soda-induced environmental damage * 21) Advocating sustainability: defending the environment * 22) Advocating sustainability: protecting public water resources * Playing hardball: defending turf, attacking critics * 23) Lobbying, campaign contributions, and the revolving door * 24) Using public relations and front groups * Taking action: soda caps and taxes * 25) Advocating health: capping soda portion sizes * 26) Advocating health: taxing sugary drinks * 27) Advocating for health and the environment: take action * Afterword, by Neal Baer * Appendix I: The principal US groups advocating for healthier beverage choices * Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples * Selected bibliography * List of tables and figures * Reference notes * Acknowledgments * Index
* Foreword, by Mark Bittman * Introduction * What is soda and why should anyone care? * 1) Sodas: the inside story * 2) Soda drinkers: facts and figures * 3) The sugar(s) problem * Sodas and health * 4) Dietary advice: sugars and sugary drinks * 5) The health issues: obesity, diabetes, and more * 6) Advocating health: soda-free teeth * The soda industry and how it works * 7) Meet Big Soda: an overview * 8) Obesity: Big Soda's response * 9) Marketing sugary drinks: four basic principles * Targeting children * 10) Starting early: Marketing to infants, children, and teens * 11) Advocating health: Ending soda marketing to kids * 12) Advocating health: Getting sodas out of schools * 13) Advocating health: Getting kids involved * Targeting minorities and the poor * 14) Marketing to African- and Hispanic-Americans: a complicated story * 15) Selling to the developing world * 16) Advocating health: excluding sodas from SNAP * Playing softball: Recruiting allies, coopting critics * 17) "Softball" marketing strategies: Corporate Social Responsibility * 18) Investing in communities * 19) Supporting worthy causes: health professionals and research * 20) Recruiting public health leaders * Playing softball: Mitigating soda-induced environmental damage * 21) Advocating sustainability: defending the environment * 22) Advocating sustainability: protecting public water resources * Playing hardball: defending turf, attacking critics * 23) Lobbying, campaign contributions, and the revolving door * 24) Using public relations and front groups * Taking action: soda caps and taxes * 25) Advocating health: capping soda portion sizes * 26) Advocating health: taxing sugary drinks * 27) Advocating for health and the environment: take action * Afterword, by Neal Baer * Appendix I: The principal US groups advocating for healthier beverage choices * Appendix II: National, state, and local campaigns to reduce soda consumption: selected examples * Selected bibliography * List of tables and figures * Reference notes * Acknowledgments * Index
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