Soft power and internationalisation - Sartor, Enrico
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To what extent does education represent a relevant component of a country's soft power arsenal? How does international education tie with international politics, and how significant are state-controlled agencies in the international promotion of a country's cultural blueprints?This work aims to highlight the solid, albeit seldom perceived as significant, links between soft power and international education, not least in its capacity of source of wealth for the countries promoting, advertising and marketing internationally their higher education system.

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Produktbeschreibung
To what extent does education represent a relevant component of a country's soft power arsenal? How does international education tie with international politics, and how significant are state-controlled agencies in the international promotion of a country's cultural blueprints?This work aims to highlight the solid, albeit seldom perceived as significant, links between soft power and international education, not least in its capacity of source of wealth for the countries promoting, advertising and marketing internationally their higher education system.
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Autorenporträt
Enrico Sartor (1971) ha trabajado en la educación superior durante los últimos diecisiete años, especializándose en marketing, internacionalización, reclutamiento de estudiantes, medios sociales, comercialización y movilidad de estudiantes.Es autor de "Los medios de comunicación social como instrumentos de internacionalización de las universidades" [2018] y "La promoción de las universidades italianas" [2019].