Hans-Bernd Kittlaus

Software Product Management

The ISPMA®-Compliant Study Guide and Handbook

• Broschiertes Buch

Produktbeschreibung

Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA®, SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA®-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-662-65118-6
• 2. Aufl.
• Seitenzahl: 344
• Erscheinungstermin: 6. Juli 2023
• Englisch
• Abmessung: 235mm x 155mm x 19mm
• Gewicht: 522g
• ISBN-13: 9783662651186
• ISBN-10: 3662651181
• Artikelnr.: 68189449

Autorenporträt

Hans-Bernd Kittlaus is the founder and CEO of InnoTivum Consulting (www.innotivum.com) and works as consultant and trainer for software organizations, in particular in the area of software product management. He is a founding board member and current chairman of ISPMA, and the author of numerous articles and books, a.o. "Software Product Management for Start-Ups - The ISPMA®-Compliant Handbook and Study Guide", Springer, 2022.

Inhaltsangabe

Introduction.- Management of Software as a Business.- Software Product Management Framework.- Product Strategy.- Product Planning.- Strategic Management.- Orchestration of the Organization's Functional Areas.- SPM Today and Tomorrow.

---

Introduction and Foundations.- Software Product Management Essentials.- Software Product Management Framework.- Product Strategy.- Product Strategy Essentials.- Business Aspects.- Pricing.- Ecosystem Management.- Legal Aspects.- Product Planning.- Product Requirements Engineering.- Release Planning.- Roadmapping.- Product Life Cycle Management.- Impact From Development Methodologies.- Strategic Management.- Corporate Strategy.- Portfolio Management.- Innovation Management.- Resource Management.- Market and Product Analysis.- Orchestration of the Organization’s Functional Areas.- Development.- Marketing.- Sales and Distribution.- Service and Support.- The Role of SPM as Orchestrator.- The Future of SPM.- Addendum: SPM in Different Business Scenarios.- Bibliography.