'An important book for those desiring an overview of the toy industry's impact on consumer culture... [it] presents a fair and well-balanced view of the industry.' --Kathleen M. Carson, associate editor, Playthings
'An important book for those desiring an overview of the toy industry's impact on consumer culture... [it] presents a fair and well-balanced view of the industry.' --Kathleen M. Carson, associate editor, Playthings
Ellen Seiter holds the Nenno Endowed Chair in Television Studies at the USC School of Cinematic Arts. She teaches courses on television and new media history, theory, and criticism, with a special focus on children's media and the consumption of media and television by children. More recently, her research has focused on anti-American and anti-Muslim sentiments among college students.
Inhaltsangabe
Children's desires/mother's dilemmas: the social contexts of consumption Buying happiness, buying success: toy advertising to parents The real power of commercials: questioning the terms of debates Utopia or discrimination?: commercials for kids Toy-based videos for girls: My little pony Action TV for boys: Slimer and the real ghostbusters Toys "R" Us: marketing to children and parents
Children's desires/mother's dilemmas: the social contexts of consumption Buying happiness, buying success: toy advertising to parents The real power of commercials: questioning the terms of debates Utopia or discrimination?: commercials for kids Toy-based videos for girls: My little pony Action TV for boys: Slimer and the real ghostbusters Toys "R" Us: marketing to children and parents
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